Rory Martin

Search Engine Marketing

Search Engine Marketing or Pay-Per-Click Advertising (PPC) is a cost-effective advertising solution that enables you to quickly reach your potential customers as they search for products and services online. At RoryMartin.com, our Seattle Search Engine Marketing experts develop campaigns that provide maximum exposure at a minimum cost. We focus on knowing and understanding your target audience, developing the right keyword mix, and monitoring the campaign on an ongoing basis to make sure you maximize your return on investment (ROI).

Why does Search Engine Marketing work?

If you’re a new brand, or an old brand rolling out new concepts, SEM gives your business a competitive edge; putting your brand name above the competitors in search results. This gives your brand authority and immediate brand equity - and paired with SEO for organic search ranking, is the boost your business needs to stand out from the crowd.

RoryMartin.com will develop a campaign that gets you the most exposure by:

  • Developing a comprehensive strategy to provide a low cost and high return on your investment.
  • Identifying your target audience through competitive analysis
  • Account Structure Determination – Ad group set up
  • Developing the right keyword mix through keyword and competitive research
  • Conversion tracking set up to monitor revenue on the campaign, ad group, URL and keyword level.
  • Bid Management through adjusting your cost per click rates and daily budgets to ensure that your placement is not only ranking optimally, but also to keep you on track with your monthly budget.
  • Monitoring the campaign on an ongoing basis to make sure you maximize your return on investment (ROI).
  • Detailed monthly reporting on PPC / SEO SEM Campaigns

Our search engine marketing programs have proven highly effective in creating significant business impact for a wide range of clients and budgets.

Our campaigns offer the following benefits:

  • Rapidly increase web site traffic
  • Generate leads online
  • Create brand awareness with tens of thousands of prospects
  • Fully integrated and managed
  • Keyword research and analysis
  • Target audience research and analysis
  • Landing Page development and testing

For FREE Search Engine Marketing consultation, contact us today.