In a post-Panda world, Search Engine Optimization is still one of the most effective ways to drive traffic to your site; however, the rules of the game have changed significantly. At RoryMartin.com, our Seattle SEO experts stay on top of all the latest search algorithm updates to make sure that your website is highly optimized, while still adhering to Google SEO search algorithm requirements. We research your target audience, determine the best keywords for your website, and ensure that we’re using proven search engine optimization tactics to make your website stand out from a sea of competitors. We have white-hat SEO strategies for both on-page and off-page optimization, and we are continually researching the best methods of creating high ranking web pages, with keyword-rich content and quality inbound links.
Organic search results are listings that show up in search engine results pages because of their relevance to search terms – as opposed to non-organic search results like Pay-Per-Click (PPC) marketing. Major search engines combine PPC listings with organic search results, and the appearances of these ads are similar to the organic search results.
Google places an emphasis on natural or organic search terms, and therefore so should you. Your web marketing strategy should focus on natural, relevant, keyword-rich content to maximize your search ranking.
Why is your search ranking important? Studies have shown that users trust organic search results far more often than sponsored search listings. As a whole, businesses who maximize their organic search results see more conversions to sales from their search listings than Pay-Per-Click campaigns. That’s not to say that PPC campaigns are useless – a good blend of organic and paid search rankings will offer visibility, brand authority, and the rankings your business needs to drive traffic.
From a one-time site analysis to full search engine optimization strategy and execution, RoryMartin.com can help meet the SEO needs of any size organization or budget.
Contact us today for a Search Engine Optimization Services Consultation.