Rory Martin

Search Engine Optimization

In a post-Panda world, Search Engine Optimization is still one of the most effective ways to drive traffic to your site; however, the rules of the game have changed significantly. At RoryMartin.com, our Seattle SEO experts stay on top of all the latest search algorithm updates to make sure that your website is highly optimized, while still adhering to Google SEO search algorithm requirements. We research your target audience, determine the best keywords for your website, and ensure that we’re using proven search engine optimization tactics to make your website stand out from a sea of competitors. We have white-hat SEO strategies for both on-page and off-page optimization, and we are continually researching the best methods of creating high ranking web pages, with keyword-rich content and quality inbound links.

Organic SEO for Better Search Ranking

Organic search results are listings that show up in search engine results pages because of their relevance to search terms – as opposed to non-organic search results like Pay-Per-Click (PPC) marketing. Major search engines combine PPC listings with organic search results, and the appearances of these ads are similar to the organic search results.

Google places an emphasis on natural or organic search terms, and therefore so should you. Your web marketing strategy should focus on natural, relevant, keyword-rich content to maximize your search ranking.

Greater Trust Equals More Conversions

Why is your search ranking important? Studies have shown that users trust organic search results far more often than sponsored search listings. As a whole, businesses who maximize their organic search results see more conversions to sales from their search listings than Pay-Per-Click campaigns. That’s not to say that PPC campaigns are useless – a good blend of organic and paid search rankings will offer visibility, brand authority, and the rankings your business needs to drive traffic.

From a one-time site analysis to full search engine optimization strategy and execution, RoryMartin.com can help meet the SEO needs of any size organization or budget.

Seattle Search Engine Optimization Services include:

  • SEO Site Review and Recommendation
  • SEO Strategy Development and Execution
  • Keyword and Competitive Research
  • Keyword-Rich Copywriting
  • Blog Set-up, Customization and Optimization
  • Google Authorship Set-up
  • Search Engine Submission Management
  • Link Building Strategy and Execution
  • Analytics & Reporting
  • Reputation and Response Management
  • Viral Video Creation and Distribution

How we Achieve Search Ranking through Search Engine Optimization

  • After a detailed analysis of your current website, we are able to identify opportunities for increased optimization – including content, link structure, and any technical barriers that would prevent your site from being indexed.
  • We identify keywords and phrases that will make an impact in search rankings, based on search trends, target audience, and competitive research.
  • We work to build organic, natural keyword ranking, starting with Meta tags and relevant on-page content. These natural keywords are critical to ensuring your site is optimized for search.
  • Increase Author and Site Credibility with Google's Authorship requirements. We will ensure that your website and Google Plus profiles are set up with the required code and that you get credit for all our your content in the Search Engines.
  • We provide manual submission to relevant search engines, industry directories, and trade publications with high page rank, to ensure quality backlinks and overall web visibility. We ONLY engage in ethical linking tactics to ensure the security of our client's search engine rankings.
  • Create and optimize a blog that engages customers while furthering your company's mission and business objectives in order to fulfill Google's requirement that a website be updated with fresh content on a regular basis for best search engine ranking.
  • On an ongoing basis, we monitor your SEO campaign performance, providing reports that document the positions of your web site on the major search engine using target phrases. We are able to use this data to adjust SEO strategy as needed to ensure that your site is continuously ranking for desired search terms.

Contact us today for a Search Engine Optimization Services Consultation.