and E-Commerce Web design &
and E-Commerce Web design &
Your website is one of the most important components of your marketing strategy – and it’s especially important in a post-Panda world to build your website in a way that’s optimized for search from the beginning. Our Web design and development experts know this, which is why at RoryMartin.com, our creativity and technological expertise translates into strong, custom web design, optimized for the new social Web, that will help you create an engaging and interactive website.
Every web project is different. That's why we follow a fully integrated and flexible 6 step design process that involves the client all the way from start to finish. Our core components are:Define, Structure, Design, Develop, Refine and Launch.
Define: We interview the client to create an accurate project definition, and project plan. We help the client determine timelines, target audience, branding and perception goals, communication strategy, and primary messages. We determine the project’s competitive advantage and outline objectives for each phase of the project.
Structure: Site architecture is crucial in achieving high organic search ranking. We build solid site architecture, based on the company’s technical needs and existing content. We help cultivate content as needed, providing copywriting support and outlining page keyword and hierarchy.
Design: We employ our creative expertise to brainstorm solutions to implement a strong brand within the site’s technical requirements and user-centered design. The design components are dependent on site structure, and the site’s purpose. We provide customizations as needed to ensure visually stunning websites that fit the customer’s needs.
Develop: We provide a technical/functional plan based on target technical specifications – browsers, operating systems, and page size. We provide solid Search Engine Optimization plans and fully integrate search and social into our WC3 standard websites.
Refine: We provide formal testing of all new websites to create a realistic quality assurance plan. The testing process will prioritize issues; insuring accurate and unique content, provide an interlink plan that makes sense, ensure functionality and validity, ensure usability for clients and target audience alike, ensure Search Engine Optimization through semantic markup, and review security needs.
Launch: We help clients plan the best time to go live – based on traffic patterns, and minimization of downtime. We have staff on-call to minimize errors during launch, and ensure site maintenance as the site begins to gain traction. We also provide search engine optimization and social media marketing packages to help ensure your site gets the traffic it deserves.
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