Paid Media Advertising (PPC)

Today, digital media is growing exponentially and websites are proliferating at high speed. Everyone on the internet, from small companies and e-commerce businesses to large corporations, is deploying various advertising techniques and ways to maximize conversions. Increased marketing opportunities are accompanied by greater challenges.

With the shifting tides of digital marketing, businesses are looking for effective and fast ways to place their brand in front of a high-converting audience. Paid Advertising on Google, Bing, and social platforms are one of the most effective and quickest ways to drive qualified traffic to your websites.

PPC allows businesses to take control of their ad spend and get their branded content in from their target audience at the right place and right time. Pay-Per-Click or PPC is the second hand of the digital marketing campaign. SEO along with PPC can capture more real estate for your business on search engine result pages. 

PPC management is all about understanding the user’s mind and intent. You can take advantage of the customer search opportunities and strengthen your PPC marketing campaign. It involves learning what terms customers use when searching for services and products similar to yours. Then we create engaging messages or calls to action designed for those audiences.

PPC advertising is a keyword-based marketing technique. PPC campaigns such as Google Ads assign value to search terms and phrases based on their search volume, competitors’ spend, and difficulty level. The more advertisers compete for a particular keyword phrase, the higher the keyword cost. Every time a potential customer clicks on your ad, you need to pay a premium for that click. This is why you need a team like ours to keep your costs down while driving the most appropriate types of customers to your website.

PPC ads pertain to an automated process where search engines determine the validity and relevance of the ads that appear on search engine result pages. To boost your ad position, you need to ensure a good Quality Score which in turn depends on the relevant target demographics such as valuable keywords, driving prospects to an SEO-optimized page, and high CTRs (Click through rates).

Depending upon your goals, various types of PPC ads are available:

Search Ads

Display Ads

In-stream Ads

Social Media Ads

Google Shopping Ads

Local Services Ads

Gmail Sponsored Promotions

Remarketing Ads

RORYMARTIN INC. is a trusted leader in pay-per-click digital marketing. With more than two and half decades of experience, our marketing company in Seattle has mastered the art of designing PPC campaigns, what it is, and how it works for specific stakeholders. Our expert’s monitor, test, and validate the ad spend to respect your marketing budget.

At our Seattle Digital Marketing Company, we help you to:

Determine your PPC marketing goals

Recognize your PPC campaign metrics

Determine relevant keywords

Build your pay per click campaign structure

Bid management to get the best prices

Constantly optimize the keyword and target audience

Strategize to reduce your PPC expenses

Moreover, we are a certified Google Partner. So, take advantage of our experience to run a successful PPC campaign across the largest search ad network. Partner with our paid media advertising services in Seattle to reap the benefits of cost-effective PPC management.

Don’t wait to lose customers to your competitors. Get your PPC campaign created and grow your client base. Contact us today!