Rebranding

Are you considering rebranding? Rebranding your company, service or product can be one of the most crucial decisions you make as a strategic entrepreneur or marketer. A successful rebrand can help you to access new market places, increase your bottom line, win new mindshare, and develop powerful fresh brand ambassadors.

A rebrand can cover many different areas, however mainly it occurs when a business is changing the most significant elements of their brand like brand personality, brand identity, or brand image. Rebranding could mean anything from taking your service or product-based business in a complete direction to changing the logo and everything in between.

If you need help rebranding your business, we are here for you. Rebranding is a challenging task and needs to be done carefully so that you don’t alienate your established customers. At RORYMARTIN INC., our experts will work with you on creating a new brand for your business that will enhance your messaging and reputation as “in touch” and recognizable.

Our experts believe that rebranding is much more than a marketing strategy. It is a company-wide and channel focused strategic acceleration of growth. Rebranding when done successfully should be able to create a forward-facing company that can grasp new opportunities.

In this competitive online environment, brands need to stay relevant to resonate with their audience. Sometimes even an established brand requires fixing up to keep with the latest global market trends. Moreover, in case you want to maintain brand loyalty, you need brand quality to match the essence and quality of your business. 

If your brand no longer can serve its purpose and facing any of the following issues, then it is time to consider rebranding:

Isn’t attracting your target audience

Fails to represent your products or services clearly

Your brand no longer truly represents your business

Your brand is outdated

Your audience is failing to recall your brand, products, or services

Represents an incorrect image of your company

You don’t love or feel connected to your brand

Hindering your chance to grow

The goals and vision of the brand have changed

Many organizations also consider rebranding when they have undergone mergers or acquisitions.

As a professional and experienced rebranding agency in Seattle, we offer tailored branding strategies according to the needs and goals of your organization

Reposition your brand in targeted market places positively and in the minds of existing and potential customers

Retarget different audiences suitable for new and enhanced services and products

Reconnect with the target audience as rebranding can eliminate the gap with changing demographics of your potential customers

Reflect a shift in your strategy to show the change of values, mentality, and increased expertise of your business

Improve your brand positioning with our professional rebranding services in Seattle. Talk to our experts today!