The first impression you make is permanent. If the first one goes wrong, it leaves a lasting negative impression in people’s minds, one that is difficult to overcome.

Online users have similar psyches. Your website that highlights your offerings serves as your first impression on the internet. Its visual appeal determines how users would initially perceive it. If they don’t find the visuals aesthetically appealing, they’ll end up having a poor impression of your business or brand. A lousy user’s first impression can turn away the opportunity to gain a potential customer, which will ultimately impact your bottom line.

Research carried out by OnePoll, on behalf of BaseKit, states that around 70% of online users prefer not to buy from a store with a poorly designed website.

The latest studies on consumer behavior have shown that they are no longer interested in ugly, messy web interfaces. They appreciate websites with visually appealing elements and a smooth interface. They enjoy sites with aesthetically pleasing designs that smoothly deliver information to them. A dynamic, up-to-date website interface draws customers’ trust and would make them comfortable in visiting your website once again. The more frequently customers visit your company website, the more likely they will be receptive to your business promotions or purchases.

Since WordPress powers the majority of businesses’ websites. Let’s be more specific and discuss the many styles of WordPress website design. Check out the list of seven WordPress design trends suggested by the top WordPress design team in Seattle to enhance the visual appeal of any WordPress websites. These seven inspiring designs can engage any modern-day user when they land on your WordPress website.

1.Visual Storytelling

Storytelling has emerged as a major – and obvious – WordPress website trend designed to grab user attention. You just have a small window and a few seconds to capture your user’s attention when operating an internet business. By implementing this creative technique on your website, you may keep visitors hooked for longer and position your site as knowledgeable, reliable, and creative.

Visual storytelling has quickly evolved into a powerful tool for modern businesses looking to engage emotionally with their customers. When you include an intriguing tale about your new business, brand, slogan, or culture, this design strategy works wonderfully.

Storytelling combines pictures, statistics, and videos and provides enough interaction for users to understand exactly what you want to say. Packing every piece of information on a single page reduces the need for endless clicking and gives website visitors a memorable experience when scrolling and navigating. The four steps we use for visual storytelling are:

• Establish a rational purpose.
• Explore your audience.
• Express and refine ideas.
• Evaluate ideas and seek feedback.

2.Abstract Illustrations

Our Seattle WordPress designers consider “Abstract Illustrations” the next best design trend for 2023. These types of aesthetic WordPress designs are more creative, expressive, and interactive. With simple shapes, eye-popping colors, and flowing, airy lines, this eclectic style is useful to capture thoughts, express emotions, and engage site visitors meaningfully. This illustration technique works more effectively on a website than photography to tell visual stories and capture the essence of a brand’s image.

Abstract design is an influx of geometric shapes, eye-popping colors, and flowing, delicate lines. A perfect mix of these elements, on your website more adeptly defines the essentials of your brand and magnifies your identity online. The most popular uses of abstract illustrations are for tech products, apps, and web design startups. In case you’ve started using illustrations in your designs, there are certain things to do before:

• Get a clear understanding of why you’ve chosen to use illustrations over photos or a typography-based design?
• Find Your Style. 
• Figure out how much of the Site Will Be Illustrated. 
• Build Your Illustration Toolkit.

3.Dark Interface Website

Dark UI is another recommended trend from our Seattle WordPress designers. Its ability to highlight the content of your website makes it a popular choice among WordPress website owners. This is considerably a modern approach to draw visitors’ attention to the elements you wish to highlight on your website — like a call-to-action button. This kind of website design conveys a sophisticated, somber tone that is significant to catch visitors’ attention and pique their desire in viewing more. Combining a dark design interface with vibrant text, icons, and other graphical components on a neutral background keeps the content professional and easy to read.

Research says that dark mode is easy on the eyes, particularly at night or in low light. A better customer experience resulted from fewer eye strains, and headaches. No matter how light or dark your website is designed, it should encourage better user retention and simpler readability experience. Many designers make crucially dark UI mistakes that imply the purpose of having a dark on a website is wholly lost. We’ve included a few suggestions that we believe will help you design an ideal dark mode experience on a website.

1. Make good dark mode colors with pastels and muted colors—shades that have gray and white added. 
2. Use a text-to-background contrast level of at least 15.8:1. 
3. Stay away from fully saturated colors on dark backgrounds.
4. Use pure white or light gray for dark mode UI lettering.
5. Avoid colors invert to get your dark theme
6. Consider adjusting your brand’s color palette.

Are you looking to expand your horizons with a dark mode design? Get an expert today!

4.Animations 

Animation adds motion and depth to your WordPress website design. Our top Seattle team realized this a creative way to make the user experience remarkable for a website. Animation has taken over the world of WordPress design with its dynamic virtual voyage that incorporates movement, 3-D perspective, and immersive digital experience.

When used, this design type can jazz up your typography, put a spin on your navigation, or create movement in other unexpected areas of your site. This, in turn, draws your users’ attention to the correct elements. The way it delivers messages to your visitors and saves their time ensures maximum user engagement.

As described below the four recommended animation types from our Seattle WordPress Developers team that are useful to build a remarkable user experience in a WordPress website.

• Hover Animations: When the user hovers over any option on the website, the icon/option changes color, pops out, or does any such animation, it comes under the Hover effect. This type of animation can give more information to the user easily.
• Sliding Animations: A gallery of any website can be made interactive by using sliding animations for pictures. This type of animation is being used by many website owners.
• Cursor Animations: Animations can make the cursor more visually appealing. Giving the cursor new shapes, hues or character keeps the audience for a longer period on the website as they really enjoy it.
• Loading Animations: Loading animations are another very hyped animation on websites. Spicing up the loading sign makes the user wait for the next page in a fun way and not just go away.

5.Minimalist Website Design 

There are still many users who prefer simple websites over creative websites, filled with animations and bright colors. Keeping the website simple, with a white background and text in basic colors also engages a lot of audiences. One of the best examples of minimalist design is S’well. The responsive eCommerce WordPress site uses minimalism to highlight the one-of-a-kind reusable bottles.

Minimal WordPress design comes with a basic interface, simple hues, and spotless navigation. We recommend this design type for high content websites, as they are easy to load and save your users’ time. If you are only starting a blog or photography website, Minimalist design is an ideal option for you. Minimal WordPress themes have various advantages of their own, described below:

• Offer sophisticated and uncluttered Interfaces.
• Load faster than complex design types. 
• Better compatibility between screen sizes.
• Make website navigation intuitive.

6.Split Screen 

Who doesn’t like multitasking these days with their busy schedule? Split screens are the modern solution for saving time and effort. Imagine yourself getting most of the important information and pictures alongside a website. Sounds interesting, right? 

The split-screen components serve users the same way. It splits the layout into two or more equal vertical columns to showcase two or more messages at once. This cool split-screen aesthetic is a creative yet effective way to capture user attention to your core product or service. This recommended design trend from Seattle WordPress designers can be used to successfully generate user engagement on a WordPress website.

A split-screen layout is a popular design approach. You can make use of Split-Screen design if you want to transform your beautifully crafted designs into exceptional functional WordPress websites. The following are some scenarios in which you should consider Split Screen design trends:

• Make a user believe they have an opportunity to pick any of two or more available variants;
• Increase the focus of the target audience only on specific content.
• Make a design that stands out from the crowd
• Improvise the UX on mobile devices.

7.Hand-Drawn Illustration 

To achieve a unique and communicative WordPress design, we need to consider more creative approaches. Hand-drawn Illustration is an innovative WordPress design approach. Hand-drawn Illustration elements possess the ability to convey a personality and an individual note when perfect, boxy and rounded elements can be found almost everywhere.  

As witnessed by top Seattle WordPress designers, the design elements in Hand-Drawn Illustration provide visitors with comforting, user-friendly presentations. These designs are meaningful in helping people quickly comprehend the concept behind the supplied product and service. The blocky lines of imprecise text that accompany illustrated illustrations highlight your company’s human essence and make your online business stand out. Hand-Drawn Illustrations are different — not necessarily simplified or made more difficult to grasp. It primarily depends on how well usability and accessibility issues are handled by the developer. Let’s look at some reasons to choose illustrations over other types of imagery: 

• Convey tone and style well. 
• Stand out with unique creations. 
• Add a recognizable character to the UI.
• Build a user friendly virtual web environment.
• Bring intricate ideas or long storylines to life. 

Which one should I choose for my business?

Now that you are fully aware of the latest trends in WordPress websites, you might wonder which one is the best-suited trend for your website. This is exactly why we are here for you.

Our web developers consider this one of the most vital tech trends in Seattle that is likely to be going to bring crucial changes to the future of web design companies.  Internet of Things technology empowers the digital world by transforming the UI interactions between humans and machines.

With the list of design trends suggested by our WordPress Developers, you must carefully go through all of them and try to understand – which one suits your website based on the products and services you’re offering.

If you’re still not sure, our top WordPress Developers in Seattle can help! They can help you find the best website design based on the audience you cater to. They can help to build a user-friendly interface accompanied by the most relevant images, colors, and animations. We not only help our clients in developing the best creative website designs but also implant successful marketing strategies that can increase their website traffic and sales fast. 

Conclusion

WordPress Design trends keep changing, and our Seattle WordPress Design team will help keep you informed.

If you want to build or redesign your website for your business or brand, we will assist you in every step. You can reach out to our Web Design Services team in Seattle.

Contact RoryMartin.com today →