The financial projections for 2023 make it very evident that customers are increasingly relying on online purchasing rather than going outdoors and physically looking for the products. The rising eShopping addiction, which refers to the inability to control an individual’s online shopping urges, has attracted eye-catching revenue to the industry over the last few decades.

Many industry analysts concur that this industry has a bright future, but it doesn’t mean every retailer that runs an online store encounters the same sort of revenue opportunities. These opportunities are only available to competent eCom leaders that have a complete understanding of their customers and can provide them with the ideal combination of pre-and post-purchase experiences.

We’ll start with the first side of the customer experience i.e pre-purchase experience. Your pre-purchase consists of various elements and one of them is your – product page. Your product page holds significant importance in driving the pre-purchase experience. Product page design is the key element for any successful e-commerce website. It is very essential to design your product page in such a way that customers engage more with it. Let’s understand “how to design a product page that ensures maximum engagements and conversions on your website.”

Our top Seattle eCommerce development team has ten relevant tips and tricks for the eCom product page. By following these, retailers can easily turn on their customers’ pre-purchase experience. Let’s take a look:

1.Trigger Urgency In Product Page

The first and best technique to boost eCommerce conversions the quickest i.s create a sense of urgency. It is about making sure things take the time they need without taking any more time than they need. Simply put, it is a feeling of anxiety brought on by a sense of shortage. In a sales atmosphere, this anxiety causes people to purchase rare products.

To innate desire among buyers for instant gratification, you can show scarcity cues on your product page. How about proving the accessibility of inventory? you can also cleverly use notifications when you have high or medium levels of stock to evoke powerful feelings of scarcity, irrespective of how many products you have available. For example, check this specific stock warning, like “Only 9 in Stock”, just above the color.

2.Speak To Users With Product Description

It is difficult to communicate your product ideas without a product description. Product descriptions directly speak to users and communicate your ideas to them. You can drive a lot of engagement with a unique and intriguing product description on your product page. It is an effective marketing tactic that influences your customer’s purchase decisions. Product descriptions, when written properly and filled with SEO keywords, it also increases your website visibility.

To create a preeminent product description that actively assists your potential consumers, you must include information like pricing, delivery charges, details, availability, sizes, color options, sizing charts, and other factors. Find more creative ways and provide as much information as possible to customers to help them make an informed purchase decision.

3.Build Credibility With High-Quality Pictures

Think about a website where a product is cheaply priced and is shown in poor lighting and against a dull background. The identical product is available on another website at a larger price, however, there is better lighting and more discernible product detail and reviews. You are more inclined to trust the second website since you can judge the quality of the goods much more clearly from it.

Product quality is more solely judged by its image on the website than by any other factor. Use high-quality images of the product, and always put the images on a white background. A white background enhances the images. Allow buyers to swipe their fingertips across the image in any direction to better inspect the image. Videos are another great option to show the reality of the actual product.

4.Display Clear Return/Exchange Policy

E-commerce websites will never be able to completely replace in-person shopping experiences where shoppers can really touch and examine the products. Online shopping experince might not accurately represent the item details. Sometime, they might want to return if it doesn’t do what they’d reasonably expect it to or it isn’t of acceptable quality. The Return and Refund Policy is seen by many people as a guarantee that the product will be good or else they will be able to get their money back.

Online shoppers these days look for return/exchange policy before making any purchases. They do not want to spend their money on any item that is worthless to them. Make sure your return and refund policy is readily displayed on your product page to foster confidence and keep shopping experience memorable for customers. Your policies must accurately notify customers about the return/exchange terms for the goods in order to manage expectations from the beginning and prevent any future problems and misunderstandings.

5.Optimize Page For Small Screens  

With the growing use of a smartphone, people these days just love the convenience of shopping online as it allow to purchase a thing online and have it delivered right to the doorstep. When it comes to shopping online, smartphone or tablet is the most user preferable gadget. As an eCom store owner, you must make sure that your website has a responsive page design that functions on all types of devices, including desktop, tablet, phablet, and mobile. Any business owners who owns an eCom store without a mobile-responsive page design are losing potential customers.

If your website doesn’t work correctly on a smartphone or tablet, consumers with small screens will have a horrible buying experience. Make all your website pages include display page, product page, cart, customer reviews, checkout pages, etc extra smooth for the buyers to use comfortably over mobile phones or tablets. It is crucial to create an engaging and user-friendly product page design that will encourage customers to purchase a product without any hesitation. Additionally, a responsive design is crucial for getting the best SEO results.

6.Website Speed 

40% of buyers will leave an online business that takes longer than three seconds to load, according to statistics. Page speed scores and user-friendliness are clearly the top priorities for eCom website, as they aid companies in building their credibility in the market and on search engine. Poor loading time reflects poorly on your ecommerce store. It won’t matter how much time and money you put into attracting new customer, it’ll be in vain If your page loads slowly. Slow-loading page have an adverse effect on both the user and your searchability. For instance, delayed landing pages in paid search result in a lower Google AdWords Quality Score, which raises your cost per click (CPC).

For slow loading web pages, there are some definitive methods that can be used to boost page speed such as reduce the size of high-resolution images, use a content delivery network, minify HTML, CSS & JavaScript and more. You can try any of these methods based on your requirement to ensure a high-performing website with a quick page loading speed.

7.Experiment with Exit Intent Popovers 

What are popovers? Any prompt that interferes with a user’s regular surfing activity and wasn’t triggered by the user directly is referred to as a popover. An exit-intent popup is one of the most customer-friendly approach to prevent cart abandonment. It gives you a “second chance” at communicating something important to first-time customers, who are the hardest to convert. You can save yourself from losing a lot of money by giving consumers a discount on their purchase price or free delivery as an incentive to finish their transaction.

There are many exit-intent popups for eCommerce that can be used in a product page to encourage user purchases such as Last-minute discount offer, Free shipping reminder, Email opt-in for a discount, and more. Use them with extreme caution.Always add a relevant offer and try to focus on pain points. Make sure you’re tracking your visitors, their behavior onsite, and the effects of implementing an entrance popover.

8.Include User-Generated Content From Instagram

User-generated content carries a lot of credibility and social evidence, such Instagram photographs and rich-media evaluations (that include consumer videos and images). If you are able to add them somwhere on your product pages, it will bolster the positive effects of favourable feedbacks and aid in increasing customer engagement. Product reviews, Instagram photos, unboxing videos — these are unfiltered ways of evaluating an offer that “increase shopper confidence

About 79% of customers say that UGC highly impacts their purchasing decisions. The addition of user-generated information from social media enable customers view real-life product photographs, which can enhance their buying experience by demonstrating how your customers are using your product, what they love about it, and how they make it their own through various suggestions or improvements.

9.Make Product Variants Visible And Easy To Use

Customers are most annoyed by non-functional product customization buttons. If you’re selling product that has different variants like styles, sizes, or other features, verify that each option functions as intended. It’s also a good idea to place these options adjacent to the CTA because the choice of selecting exact product to buy is typically made immediately before adding it to the cart.

Additionally, if a customer accidentally left off to select a product variant, let them know with a clear reminder next to the primary CTA. It’s doubly frustrating for customers when they are unable to check out and are unsure of the reason. Displaying notification when a mistake has been made is one of the simplest methods to enhance your overall customer experience. It will be easy for customers to rectify this mistake if the product variants are placed adjacent to the primary CTA.

10.Customer Reviews

Last but not least, take customer reviews! Customer reviews are very important. What is the use of implementing all of the above 9 tips if the customer isn’t buying the product because of a lack of social proof? A genuine good product review encourages the potential buyer to purchase the product instantly and also builds a sense of trust between you and the buyers.

Customer reviews on the product page design are very impactful. Urge your customers to put the reviews of the product they received. You should also encourage them to put up a real image of the product, as the new buyers are more likely to trust the customer review images rather than your website product review.

Who doesn’t like discounts? Offer your customers an extra discount on every genuine review they put up for your product page. Don’t be scared of negative reviews. Try to resolve the issues as soon as possible and gain the trust of the customers again. Being responsive to both positive and negative reviews will build a strong presence of your website in the e-commerce industry.

Wrapping Up

So, these were the very small yet very important things that you need to implement in your Shopify or Magento web design. Everything from product images to price to description and customer reviews plays a significant role in ranking your website page on the search and also in building the trust of the buyers. Following these steps religiously will automatically boost your sales on your website.

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