Brand Guidelines

Consistency is everything when it comes to building a memorable brand. A glimpse of the swoosh and your brain says, Nike. Creating and adhering to strong brand guidelines is essential to every business when it comes to their brand’s impact and staying power.

The best brands stay in our consciousness due to the repetition of the same colors, fonts, logo, and images. When we see them frequently enough, they become instantly recognizable prompting prospects consciously and unconsciously to think of them first.

The process of developing a brand starts with creating a brand style guide. This “rule book” helps marketers, graphic designers, web developers, product packaging departments, and community managers to stay on the same page and present a united vision for the brand.

At RORYMARTIN INC. Seattle, our experts help your company create amazing brand style guides and build a strategy to make your brand highly recognized by your target audiences.

Brand Style Guides or Brand Guidelines are an instruction manual on how to communicate your brand with the public. It governs the design, composition, and general look and feel of your company’s brand. They lay out the visual details and important things about the company’s message, tone, and voice. It comes in the form of a digital or physical document that contains do’s and don’ts.

Brand guidelines dictate the content of a logo, color palette, advertisement, website, blog, and other marketing collateral. 

A mission statement holds significance to your business reputation. It is also an important part of your brand style guide as it ensures every piece of content created for your brand is working toward the same objective intending to solve the same problem for the customer. Your brand’s mission statement guides your:

Slogan or tagline

Visual media

Blog content

Sponsored/Paid content

Ad copy

A group of colors a company uses to create its brand is known as a color palette. It guides the visual content of the brand that needs to be created. Your color palette can be simple or elaborated as much as you want, so long as the brand doesn’t deviate from the colors chosen to include.

Color palettes with multiple colors dedicate particular colors to the different marketing content. For instance, the first two colors of the color palette could govern your logo, the next two could support your blog design and website, and another two might be for all your printed branding material.

Therefore, your brand color palette guides:

Logo

Event collateral

Printed advertisings

Website design

An archetypal representation of your ideal customers is known as a buyer persona schema. It includes the details of your customer’s gender, age, profession, job title, and more. The buyer persona is for your target audience and specifies for whom your brand is publishing the content. This is the reason it should appear in your brand guidelines.

Your buyer persona can guide your website’s:

Visual media

Ad copy

Blog content

An editorial style guide is an essential part of an authoritative brand. This element helps to have a strong suggestion for the PR team as well as the people who write for website copy, blog posts, scripts, and articles for the company. It may include what topics to write about. It guides your:

Landing page copy

Website copy

Video scripts

Blog content

Paid/sponsored content

Public relations talking points

Typography is another visual element of the brand style guide. It is much more than the font used for your company logo. It also supports blog design like in which font your articles will be published, the links on your website copy, and the tagline to go with your logo.

Our experts help you create the brand guidelines for your company. The purpose of the brand style guide is to create and maintain the various components of your marketing content that when combined, define the entire brand as it is recognized by the audience.

Call us to get your company’s brand guidelines!