Email Marketing

If you haven’t administered an email marketing campaign for your brand or business, don’t miss out on the opportunity to connect with your audience and increase your sales. It encourages loyalty while boosting your brand.

Develop an email marketing strategy to provide value for prospects, keep them informed, provide the information they need, and become a reliable source of knowledge on an industry or topic. You can offer incentives, discounts, and reward points for their association or loyalty to the company. Moreover, email marketing helps your brand stay on top of your prospect or current customer’s minds when they are considering alternatives.

From B2B companies that want to keep in touch with their past shoppers to non-profits that want to send updates to their donors, email blasts can prove to be an effective marketing tool.

Email marketing is one of the best and most effective marketing solutions for achieving business leads and has a very high ROI. Here are the reasons you need email marketing for your business:

Expands Your Business’s Reach

Email marketing campaigns are known to have more potential for engagement and better reach than traditional marketing tools. More than ninety percent of users have a minimum of a single email account and more than two-thirds of email users visit their email inboxes at least once every four hours. Experienced marketers like us help reach your potential customers on their mobile devices and personal computers while staying non-invasive and ANTI-SPAM compliant.

Raise Customer Loyalty

Regular interaction with the customer via email helps to build customer loyalty. Email marketing and staying connected to your existing customers can be just as effective as other marketing methods like social media marketing and paid advertising.

Customized Communication for Different Audiences

One of the many benefits of using email marketing to reach your target audience is that it can be highly personalized. Where traditional marketing efforts sometimes overgeneralize their outreach with blanket campaign rhetoric to a broader audience, email marketing allows you to offer unique codes, tailored messages, discounts, and data-driven campaigns on different criteria such as:

Birthdays

1 year anniversary

Product Warranty expiration

Next appointment date

Follow Up Date

Regions

Customer Lifetime Value and more

Drip Campaigns

Drip marketing campaigns are highly customizable email workflows that send a series of automated emails to potential leads based on their actions or behavior at predetermined times. You can use drip campaigns when you want to stay in contact with your audience in a targeted and personalized way following important dates or actions. For instance, the people who opened your initial email and visit your website will get a different message than the people who left it unopened. 

If you would like to enjoy an increase in customer loyalty, improved accessibility & efficiency, and a higher ROI, contact RORYMARTIN INC. and we will walk you through the ways our email marketing experts can help you boost and promote your brand or business.

Speak with our strategist about how an email marketing campaign can help you achieve your business goals.