Multi-Platform Analytics

Today, the market is filled with business intelligence solutions that do one or a couple of marketing data sets well. What if there was way to deliver more powerful and accurate cross-platform information that enabled your marketing team to make better real time decisions? Mobile and web app users don’t navigate services and products in single-platform flows anymore. They navigate an app by way of many different platforms such as mobile sites, social channels, 3rd party marketing channels, native apps, and desktop browsing before they make a purchase.

You need multi-platform analytics to let you gather and synthesize behavioral data as they shift browsing from channel to channel. Such tools help look at user data across all platforms and combine them into cohesive stories lead gen specialists like us.

RORYMARTIN INC. helps companies translate their challenges and goals into technology solutions that enable data-driven decision-making, insightful analysis, and continued success. We help you integrate, structure, and augment data while transforming analytic conditions and improve governance. 

We use the following tools (among many others) to analyze the performance of your applications and help you gain an understanding of your users’ behavior and how the app can be optimized to reach your goals, but not limited to:

Google Analytics-

It works exceptionally well for in-app analytics. It’s available for almost all platforms including iOS, Android, and others. Regardless of the market size and the traffic you generate, it helps you track your performance effortlessly.

HubSpot-

This tool helps you measure the performance of all your business marketing campaigns with built-in reports, analytics, and dashboards. It’s everything a smart data-backed decision marketer needs.

Domo-

It’s a cloud-based platform crafted to provide simplified, direct, and real-time access to business data for decision-making purposes to the company with little IT knowledge. It’s SAAS (Software-as-a-service) venture.

Moz Analytics-

It’s a digital platform that tracks metrics for inbound marketing and produces reports along with making suggestions for opportunities and improvement. This software includes the analytics for social, brand, links, search, and is also a powerful research tool.

Conversionomics-

It can collect, integrate, and automate your data while accelerating the preparation cycle. Auto scheduling feature lets you update data before its time, sparing you more time for other decisions.

Pyze-

A leading analytics and engagement digital platform, Pyze helps to maximize productivity, user adoption, and retention. It enables development by using data around a range of app platforms.

MoEngage-

This tool provides natively-built analytics and Omnichannel engagement. It’s a full-stack solution consisting of robust AI-driven personalization, automated cross-channel engagement, and customer analytics.

Localytics-

A cloud-based marketing and analytics platform, Localytics targets each customer from business, travel, retail, media, and lifestyle. Its retention features help to generate analysis reports that show business issues including low client retention, low conversion rates, and drop-offs.

CleverTap-

A SAAS based platform that helps in omnichannel customer engagement and retention of users helping business to create individualized experiences. It has everything for a great experience such as engagement tools, a robust segmentation engine, and real-time analysis.

Mixpanel-

One of the most famous analytics tools among professionals as it has many data points and an understanding of the overall journey of users on multiple channels. It doesn’t require any code to track the app metrics.

Amplitude-

It is known for its gold standards in product analytics for exploring data and getting answers to all critical questions about what kind of user behaviors drive results and what to build next for product experiences. It helps you see your product through your customers’ eyes.

Ahrefs-

An all-in-one SEO tool, Ahrefs not only help you optimize your website, but also help to analyze your competitors, study and understands what your customers are searching for, and track your ranking progress.

We see social media analytics as a way to gather data from these platforms to inform and guide us to plan our marketing strategy. By paying attention to your social media analytics closely, you can measure your performance and plan your goals and objectives in social media marketing. Our experts use the following social media analytics tools (among many others):

Hootsuite

Sprout Social

BuzzSumo

HubSpot

TapInfluence

Social Report

Talkwalker

Google Analytics

SparkToro

Zoho Social

Likealyzer

Tailwind

Socialbakers

Iconosquare

Buffer Analyze

We use this data to cross-reference data from the following social media networks:

Facebook Insights

LinkedIn Analytics

Pinterest Analytics

Twitter Analytics

Instagram Insights

YouTube Analytics

Discuss with our experts which tool will fulfill your business requirements. Call us today!