Search Engine Marketing (SEM)

When done right, SEM (Search Engine Marketing) can promote your products and services and grow your business, influencing your online presence. In this forever expanding digital landscape, your business must be found easily on all top SERPs (Search Engine Results Pages).

RoryMartin.com will drive traffic to your site and improve your search engine rankings through our tailored search marketing plans. Experts at our digital marketing agency will keep your brand in front of the eyes of your audience with our forensic-like research efforts. We typically find more efficient ways to interact with your target audience respecting your budget and bottom line.

With an increasing number of people researching and purchasing products online, search engine marketing has become an essential online marketing strategy to boost your company’s reach. Knowing what your marketing funnel looks like and understanding the data within it can help you focus marketing efforts on campaigns that work rather than a shotgun approach. This ultimately decreases wasted spend on PPC and other marketing tasks.

Most of your new website visitors find your brand by using search engines and much of them only see your brand because of an ad placed at the top of the page. In SEM, advertisers only pay for the clicks that result in website visitors however much of launching a brand is about repeated visibility. SEM can be an effective way for a company to spend its marketing investment. However, a lot of your ad spend can be wasted on clicks from non-customer types like competitors, bad ad placement, etc. This is just one example of why you need an SEM or Ad management expert to help guide and or manage the process.

We are a data-driven SEM Company. For immediate ROI (return on investment), businesses should aim to capture the demands of searchers with paid search ads that are effective, well written, and entice users to click. Our experts offer a range of services from Google Shopping ads to videos, image-based ads, and text ads that adapt to the ever-changing digital marketing industry. We develop SEM strategies and tailor them according to the needs of the client’s growth plans and budget. In addition, our company specializes in conversion-based search engine marketing campaigns.

Our Search Engine Marketing Solutions include:’

Keyword Research

Local Search

SEM Consulting

Ad Creation

Advanced Targeting

PPC Campaigns

Paid Search

Personalization

Bidding and Budget Management

Sales and marketing tools for funnel management

Reporting and Analysis

We help businesses optimize their campaigns, strategies for targeting, and budgets. Our professional experts can develop and enhance conversion-based search engine marketing campaigns that you have never seen before. It begins with setting suitable goals, determining the right tactics, comprehensive strategy, executing plans, and constant experimentation and data analysis. Our ultimate goal is to deliver conversions and not just clicks.

Being an established Search Engine Marketing Agency, we manage several processes that make your business visible to a targeted audience. SEM offers the companies several benefits, including:

Generates revenue faster than with organic content creation

Instant brand awareness via impressions (views not clicks)

Immediate Reach to desired target audiences

Many marketing agencies don’t have the built-in holistic expertise for SEM, SEO, SMM, and funnel optimization. Each of these areas is quite unique and takes dedication for each discipline. To stay ahead of your competitors, you need to understand that working with a full-service agency like RoryMartin.com will give you the edge both in time to market as well as an advanced marketing strategy. We believe you get a leg up on your timelines as well as competition if you have an extremely experienced and knowledgeable agency like us handling your online marketing campaigns.

Search Engine Marketing is one of the many disciplines we have in our marketing service offerings. We provide a complete integrated approach to all the marketing efforts. Our experts can help you achieve SEM success regardless of if you are an established business or launching a new brand.

Contact us to discuss your sales and marketing goals, and we will craft the SEM strategy plan to achieve those goals.